8 Tips to Add Video Before the Holidays

| MCM staff

Video can be a huge motivator for people to make a purchase online, not to mention its additional viral marketing potential.

Sierra Trading Post Launches Twitter Promotion

| Tim Parry

Discount general merchant Sierra Trading Post announced a promotion that it hopes will increase its presence on the Twitter and Facebook social media platforms.

Content is King of Social Marketing

| Michael Greenberg

Do you know anyone that’s actually making social work? There’s maybe one or two here or there, but very few companies either have the scale to support social properly or the understanding to really make it work.

Optimize Your Landing Pages

| Larry Becker

An effective landing page can rank highly in organic search, and deliver a strong sales-per-click ratio in paid search, and convert shoppers who reach their destination through myriad acquisition sources. Still, visit more than a handful of sites and you

DMA Board: Change is Coming

| Tim Parry

After a contentious battle for proxy votes just before its annual board meeting, the DMA has vowed to change.

A Quick Social Media Poll

| MCM staff

(LI) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not using social media yet To …

A Quick Social Media Usage Poll

| MCM staff

(FB) How do you use social media for business? (Choose all that apply) To monitor what is being said about me or my company To promote products and services To engage in conversation To create new leads We are not using social media yet To …

What’s Driving Gerry Pike’s Crusade?

| Tim Parry

Why is Gerry Pike doing this? The DMA seemed to be falling apart, and it had stopped listening to its members. Pike talked with MULTICHANNEL MERCHANT today about why he wants DMA members’ proxy votes, and why the campaign is important to him.