PROSPECTING: From Web to print to Web
Multichannel marketing gives rise to new uses of Internet listsIn the latest wrinkle on multichannel marketing, a number of catalogers are renting the
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THE CATALOG AGE 100: THE HEAVY HITTERS
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies
Burpee acquires Heronswood Nursery
Burpee, the nearly 125-year-old Warminster, PA-based plant and seed cataloger/retailer, acquired Kingston, WA-based Heronswood Nursery Ltd. on June 28.
From b-to-b supplier to partner, via the Web
In the business-to-business world, the World Wide Web is one of the most lucrative opportunities for growth to come along in years. According to Forrester
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VIKING’S NELSON CLIMBS TO THE TOP Bruce Nelson, who succeeded the retired Irwin Helford last year as president/CEO of Viking Office Products, was promoted
BUSINESS-TO-BUSINESS: Outbound efforts pay off
Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field
YOUR NEW MANAGEMENT STRUCTURE
The e-commerce revolution is rapidly changing the structural dynamics of direct marketing managementThe e-commerce explosion over the past five years
…but lots of interest in e-mail
E-mail marketing among business-to-business catalogers appears to be gaining momentum. Half of the b-to-b catalogers surveyed in the 4th Annual Electronic
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PLAYBOY SELLS COLLECTORS’ CHOICE CATALOG Four months after putting its Collectors’ Choice Music and Critics’ Choice Video catalogs on the market, Playboy
DMA catalog members dropping
The number of catalog companies that belong to the Direct Marketing Association has decreased less than 6% over the past three years. But while catalogers