How Lehman’s Uses Social Media
You might think a 54-year-old cataloger that started out selling products to serve the local Amish community and others without electricity would be the last merchant to embrace social media.
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Steve Spangler’s Jeff Brooks on Award-Winning E-commerce
What made Steve Spangler Science the MCM Awards Website of the Year? Chief operating officer Jeff Brooks talks about how the merchant used analytics, word of mouth and social media to carve its e-commerce niche.
Retailers Rapidly Adopting Social Media
The penetration of social media tools within brand and retailer organizations is extremely high, given the length of time these tools have been around, according to a study released by e-commerce consultancy the e-tailing group and software provider PowerReviews.
Fine-Tune Your Site for the Holiday Season
In this high-pressure environment, providing a rich, seamless and unique e-commerce experience will be critical to capturing customer attention and driving sales. Here are a few things to keep in mind.
Computer and High-Tech Equipment
Black Box Corp., Musician’s Friend: Gold | Crutchfield Corp. : Silver | Computer and High-Tech Equipment
How E-mail Marketing and Social Media Can Work Together
Although we tend to think of e-mail and social media marketing avenues as mutually exclusive, they often make for more compelling and effective campaigns when merged into one fully integrated online marketing campaign.
How Customer Loyalty Differs Online
The major difference online is the ability to track nearly all customer behavior and transactions. In the multichannel world, this can be difficult. Without this limitation, online sellers can focus entirely on the driving customer value and loyalty directly.
Twitter Better for Nonsense than Business Sense
Are you still thinking about using Twitter as a channel to communicate with your customers? If so, keep in mind there’s a lot of clutter to cut through. More than 40% of all tweets are “pointless babble.”
Sinking Your Teeth Into Twitter and Facebook
You’ve got your company on Twitter, you set up a Facebook page, and think you’re reaching your customers in a whole new way. But do you really know what you’re doing with social media? Or are you just on Twitter and doing Facebook because the boss told you to do it because the competition is doing it?
Can Social Marketing Save Customer Service?
Lower cost channels such the Web, e-mail and instant messaging have offered some relief but many of the new