Garden.com’s seedling print book

| MCM staff

After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.The

FINANCING: Investors cool on pure-plays

| Moira Pascale

Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they

COMMON MISTAKES IN LIST SELECTION

| MCM staff

The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.

AT DEADLINE

| MCM staff

POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May

Make E-MAIL your can’t miss salesperson

| Herschell Gordon Lewis

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one

MARKETING STRATEGIES: Delia’s growing pains

| Mark Del Franco

Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For

InsiderStreet to buy HardwareStreet

| Paul Miller

Two weeks after its merger with fellow Internet computer cataloger Netdirect Corp. International was called off, Reno, NV-based HardwareStreet.com agreed

Balducci’s spins off direct division

| Jane E. Zarem

What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s

WHY B-to-B SUCCEEDS OVERSEAS

| Melissa Dowling

With notable exceptions, such as apparel mailers Lands’ End and Eddie Bauer, few U.S.-based consumer catalogers have created a significant presence in