Garden.com’s seedling print book
After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.The
After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.The
Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they
The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.
POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May
If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one
Are investors, dot.coms still interested in catalogs?Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity
Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For
Two weeks after its merger with fellow Internet computer cataloger Netdirect Corp. International was called off, Reno, NV-based HardwareStreet.com agreed
What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s
With notable exceptions, such as apparel mailers Lands’ End and Eddie Bauer, few U.S.-based consumer catalogers have created a significant presence in