MULTICULTURAL MARKETING: Fingerhut’s Hispanic push
Cataloger invests in Hispanic mailer Empire Direct to expand in marketWhen general merchandiser Fingerhut Cos. began targeting the largely ignored Hispanic
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ACQUISITIONS: GE takes control of Genesis
Bankruptcy court also approves sale of Carol WrightOn Dec. 17, a Newark, NJ, bankruptcy court gave the sale of Genesis Direct to GEInvestment the green
ACQUISITIONS: Amazon gets Back to Basics
Online superstore Amazon.com has waded a bit deeper into the print catalog pool. On Nov. 30 it acquired Back to Basics, a Herndon, VA-based cataloger
ACQUISITIONS: SPECIALTY FINDS BUYER
Golub Associates takes the $46 million wig cataloger privateOn Dec. 3, less than three weeks after announcing it would discontinue its underperforming
Executive Greetings greets changes
When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the
BUSINESS-TO-BUSINESS: More ups than downs
With a few exceptions, 3Q ’99 looks just like 3Q ’98Of the 12 publicly traded business-to-business catalogers tracked by Boston-based investment bank
MERGERS AND ACQUISITIONS: Fewer deals, but no slump
Lack of serial acquirers accounts for drop in third-quarter activityThird-quarter merger and acquisition (M&A) activity among catalogers fell 25%, to
LEAD QUALIFICATION: Before the book mails…
Using questionnaires and phone calls to weed out weak prospectsWith a postage increase expected in 2001 and future paper prices in doubt, prospecting
Fingerhut buys Popular Club
On Nov. 3, Minneapolis-based Fingerhut Cos. announced plans to acquire $180 million Garfield, NJ-based Popular Club Plan from J. Crew Group for an undisclosed
ACQUISITIONS: ADDING TO POTPOURRI
CVI purchase doubles Potpourri’s number of titlesThe dictionary defines “potpourri” as a combination of incongruous elements, but multititle catalog mailer