Retailers may not have the time or resources to search for and respond to every comment about their business online. But with an openness to accept customer feedback, they can transform critics into champions for the company.
We All Know Providing Customer Service is a Big Deal. But a great customer experience is even more crucial in a down economy, according to Nolan W. Burris,
Make no mistake, Web marketing is, well, a tangled web. Designing a site that serves business needs and customer needs, and converts and drives, revenue
Web marketers make a ton of mistakes in all aspects of e-commerce. These are just a few of our favorite faux pas that i-merchants make with e-mail.
Social media expert Chris Baggott chats about what’s working and why for merchants who are making a shift in online marketing. With Twitter and Facebook being the darlings of the moment, Baggott also explains why blogging for search is still the key to online success.
E-commerce consultancy E-Tailing Group last week released its Eighth Annual Merchant Survey. What does the survey of some 190 senior e-commerce executives reveal? MULTICHANNEL MERCHANT senior writer Tim Parry caught up with E-Tailing Group president Lauren Freedman to discuss the findings
The rise of personalized search (a la Google), social networking platforms, and consumers
No longer dominated by tweens, social media is a viable channel to market to business and family decision makers. Before you begin, though, you must understand where your target audience resides online
You as a merchant need to get involved in social media and optimize your entire online presence. But before you begin you must understand where your target audience resides online.
The rise of personalized search (a la Google), social networking platforms, and consumers