RELAUNCHES: Fairy-tale ending for Storybook
Girls’ apparel title thrives under new parent Delia’sWhat are the chances of survival for a catalog whose corporate parent filed Chapter 11, stopped mailing
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ACQUISITIONS: Amazon gets into print
When it decided to expand its e-commerce dominance into the home-improvement market, what did cyber superstore Amazon.com do? Why, it bought a relatively
REPOSITIONING: From `value’ to `quality’
Beauty, fashion, and fun – that’s the message Specialty Catalog Corp. wants to get across to customers with the repositioning of its Paula Young catalog.
Geerlings & Wade acquired
On Sept. 28, holding company Liquid Holdings purchased $34.7 million wine marketer Geerlings & Wade for $40 million. The privately held Liquid Holdings,
CLOSE-UP: HENRY SCHEIN – Scheining Knight?
The next challenge for b-to-ber’s CEOWhoever dusts the cluttered office of Stan Bergman, CEO of healthcare supplies cataloger Henry Schein, should probably
Battle of the band suppliers
Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional
Keeping up with home-schoolers
This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research
OCTOBER AT DEAD LINE
COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New
Taking the content management plunge
We’re all aware of how the Internet is quickly reinventing direct marketing, thanks to the popularity of e-commerce. But the Web is transforming not only
Circulation PLANNING
Uncovering some sort of circulation trend this holiday season is like trying to wrestle an octopus. Just when you think you have it pinned down, another