A ‘Target’ for Social Media Marketing Backlash
In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season
Search Results for social media
R U Ready 4 QR Codes?
CONSIDERING MOBILE MARKETING? Then you should probably start thinking about quick response (QR) codes. These two-dimensional barcodes can provide a vital
Merchandising the Web way
Compared to leisurely perusing a print catalog, the Web is in many ways like drive-through shopping. Catalogs allow customers to peruse a merchant’s assortment;
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
Let’s Get Social: Lessons Learned from the iPod Touch
On September 5, 2007, Apple launched their new iPod Touch. The launch appeared to be carefully planned out
Eight Steps to Sustainable Packaging
Once upon a time
Social Media Lessons Learned from Taryn Rose
Last fall, Taryn Rose
All atwitter
Just when you think you’ve gotten your head around blogging, along comes this whole phenomenon and the popular service that’s fueling the trend, Twitter.
The multichannel trilogy
You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,
Let’s Get Social: Lessons Learned From Pleo
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates