A Web-only
Many computer buyers prefer to serve themselves by shopping on the Web, and computer marketers are more than happy to comply. In fact, cataloger/retailer
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THE NEW FINGERHUT
Right here,” says Will Lansing, president of Fingerhut Cos., “we have the look and feel of the new Fingerhut.” He’s holding up a 1999 Spring Big Book.
Blooming transactions
Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green
Rate appeal ruling due
An Appeals Court ruling was expected by early June on the Alliance of Nonprofit Mailers’ challenge to the legality of the January 1999 postal rate increase.
Our brillliant ideas…
If we had a nickel for every time a Catalog Age staffer spouted off an idea for a new catalog, we’d have practically enough money to buy a new coffee
The 10 BEST Catalog Concepts Ever
Why these guys? As you read this, you’ll likely agree with some of the selections, and disagree with others. Maybe strongly.After all, some of these catalogs
Buying an online presence
For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.
Super-recency heats up
Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are
Swimwear and sweaters
Middleton,WI-based cataloger WinterSilks, which had filed for Chapter 11 bankruptcy protection last July, was acquired in late February by Jacksonville,
Trolling for customers
Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.