RESOURCE GUIDE: Alternate Payment Systems

| MCM staff

Merchants operating businesses through the mid-1960s were in the habit of receiving two types of payments from customers: cash and checks. From the mid-1960s

The Five C’s of Web Merchandising

| Lauren Freedman

If you’re like most of your peers, you have a wish list of tools and tactics you’d love to implement on your site. And if you’re like most of your peers,

Firebox Launches in U.S. with Assist from Blogs

| Tim Parry

When London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash.

Big Reorg for BabyUniverse

| MCM staff

BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.

Live from ECMOD: No Escaping Online PR

| Sherry Chiger

London–Online public relations isn’t simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact–though that is a key, and often overlooked, tool.

Live from DMA06: Marketers as High-Tech Storytellers

| Brian Quinton

(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,

Live from Shop.org: RU Ready 4 the DM Generation?

| Melissa Dowling

New York–Shop.org kicked off with a keynote on w@ U N2K about the DM generation. If you need someone to translate part of this 4U–sorry, for you–then you probably have a lot to learn