BRAGGING RIGHTS

| Sherry Chiger

Catalog Age’s exclusive ranking of 1997’s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth

Firing up TransAmerica

| Paul Miller

Having bought multititle cataloger TransAmerica Holdings in April, former Arizona Mail Order executive vice president Gary Giesler is busy with plans

Cover

| MCM staff

FULCRUM DIRECT CHIEFS RESIGN Fulcrum Direct CEO Mike Lederman and president/COO Scott Budoff both resigned in mid-June, and as of mid-July, the Fulcrum

Specialty acquisitions

| Mark Del Franco

It has annual revenue of $350 million and designs on becoming a billion-dollar company within five years, yet educational supplies marketer School Specialty

International Insight

| MCM staff

Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after

`We got a better offer’

| Mark Del Franco

Harley Davidson parts supplier Global Motorsports, which fought off a $90 million hostile takeover bid from rival (and minority investor) Golden Cycle,

PROSPECTING’s Lifetime Value Equation

| Jim Wheaton

All other things being equal, the size of your catalog business is directly proportional to the number of prospects you can contact affordably. But many

Holiday prospects

| Sophia Burke

Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual

The next stage

| Bill Nicolai

Virtually every savvy cataloger agrees that the effective use of a company’s database is key to catalog success. More than merchandising, creative, and

Mergers and Acquisitions: No Big Spenders

| Mark Del Franco

First-quarter merger and acquisition (M&A) activity among catalogers slowed 26% this year, as companies concentrated on absorbing earlier transactions