Are you experiential?
The little girls who arrive at American Girl Place dressed like the dolls they hold in their arms show what’s possible when merchants take an experiential
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Answerbag’s Show and Tell
“I can’t learn something from a book; I have to see it being done.” If you haven’t said that yourself, you probably know someone who has. (Probably after buying furniture … Continue Reading →
LookSmart’s Dave Hills: “We’re Turner, Google Is CBS”
Last week
Live from Retail Systems 2006: Are You Ready for Web 3.0?
Chicago
Seeing Search’s Future at Ad:Tech
Last week
Defending yourself against the Blogs
A favorable mention on someone’s blog can be a boon to your business. But negative feedback on another blog can be more detrimental than you could imagine.
Live from DM Co-op: DMA’s Greco on the New “Three R’s”
White Plains, NY–Technology has given direct marketers more ways of getting their messages to the masses than ever before, but consumers also have more ways to turn off those lines of communication, Direct Marketing Association president John Greco said in his April 27 keynote speech
Web Classifieds Get Social with Expo
The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, including retail goods for sale. Even eBay is in the classifieds business, and last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites. Now into this fray steps Microsoft.
Taking Surer Aim on Contextual Ads
Between news of a possible click-fraud resolution in Arkansas and a potential perp walk in San Jose, one ad-targeting advancement from the Googleplex got pretty much lost in the kerfuffle. So let
I Spy
Identity theft has been all over the media during the past year, and with good reason: It’s an increasing problem for both consumers and merchants. According