With all the talk about return on investment, earnings per share and monetizing multimedia on the Internet, it can occasionally seem like the Web search industry is taking itself too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate.
When customer service pundit Ron Willingham decided to buy a TV set, he expected the process to be fairly straightforward. As head of Integrity Systems,
We tend to trust people who are like us. Whatever consequences that may have in politics, religion or economics, it
Multichannel makeover a hit As an avid marketing publications reader, I wanted to tell you how much I like your new format. I read two or three business
I probably won’t win any awards for originality when I tell you that identity theft is an enormous concern. The Federal Trade Commission (FTC) recently
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the
GOING FOR THE GOLD There’s always excitement in the air during an Olympic year, but at Catalog Age we have an Olympics of sorts every year: the Annual
Days-ed and Confused In the April Backword (You Must Have a Beautiful Baby), you mention the Pottery Barn Baby of the Month contest. Umm, when did April
No Thorn in This Lion’s Paw The copywriting staff of Drs. Foster & Smith was thrilled to be included in your top five for copy in Herschell Gordon Lewis’s
In January, Catalog Age fled the freezing temperatures of the Northeast for the warm sunshine of Phoenix to speak with local catalog executives about