Making a Fine-Art Catalog Finer

| MCM staff

The subject of this month’s critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition

Chapter 6: Training Curriculum

| MCM staff

In their book Customer Service and Human Experience, Drs. D’Ausilio and Anton, who believe that core competencies should be customized for each client,

Listings

| MCM staff

NEW LISTS ILLUMINATIONS HOME BUYERS This list consists of 830,768 12-month buyers of Illuminations Home Decor catalog. These buyers have purchased home

Catalog Legislation: Greetings from Washington!

| Jerry Cerasale

Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) there’s a lot of new and pending legislation on all of these topics

Artful Dodgers

| MCM staff

Back in elementary school, I was forced to attend a class on something called moral science. It wasn’t religious instruction, exactly, but it did give

Registering for Revenue

| MCM staff

Universal Screen Arts’ two catalogs, What on Earth and Art & Artifact, sell products such as The Bog Monster (a rubber creature that attaches under the

Letting Go

| Liz Kislik

The changes in economic and social conditions in the past year have been accompanied by significant contractions in staffing levels in organizations of

Lists and Prospecting: Privacy Bills Update

| Paul Miller

Although the war on terrorism has consumed much of their attention, federal legislators aren’t neglecting privacy-related issues. For instance, at press

Listings

| MCM staff

NEW LISTS SMARTHOME The 60,071 12-month buyers of the Smarthome catalog spent an average of $180 an order on electronic gadgets and safety devices. The

Here, You Do It

| Linda Water Nelson

Just as insects rely on cooperation and delgation to build complex social systems, business must rely on partnerships to build complex operations. Today’s