Making a Fine-Art Catalog Finer
The subject of this month’s critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition
Search Results for social media
Chapter 6: Training Curriculum
In their book Customer Service and Human Experience, Drs. D’Ausilio and Anton, who believe that core competencies should be customized for each client,
Listings
NEW LISTS ILLUMINATIONS HOME BUYERS This list consists of 830,768 12-month buyers of Illuminations Home Decor catalog. These buyers have purchased home
Catalog Legislation: Greetings from Washington!
Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) there’s a lot of new and pending legislation on all of these topics
Artful Dodgers
Back in elementary school, I was forced to attend a class on something called moral science. It wasn’t religious instruction, exactly, but it did give
Registering for Revenue
Universal Screen Arts’ two catalogs, What on Earth and Art & Artifact, sell products such as The Bog Monster (a rubber creature that attaches under the
Letting Go
The changes in economic and social conditions in the past year have been accompanied by significant contractions in staffing levels in organizations of
Lists and Prospecting: Privacy Bills Update
Although the war on terrorism has consumed much of their attention, federal legislators aren’t neglecting privacy-related issues. For instance, at press
Listings
NEW LISTS SMARTHOME The 60,071 12-month buyers of the Smarthome catalog spent an average of $180 an order on electronic gadgets and safety devices. The
Here, You Do It
Just as insects rely on cooperation and delgation to build complex social systems, business must rely on partnerships to build complex operations. Today’s