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How GenAI is Being Used to Reduce Ecommerce Returns

| Mike O'Brien

With generative AI adoption being so widespread across industries, one key application and business process of the technology near and dear to the hearts of retailers is finding ways to reduce the expense, hassle and poor customer experience of ecommerce returns that grow year after year. Hear how leading retailers are leveraging GenAI and machine learning to reduce returns and boost CX.

Brands: Give Retailers the Partnership They’re Looking For

| Lynn Herman

The same techniques you use to develop your brand and your audience make you an attractive partner for retailers. They want to see mature brand identities. Standing out from a crowded field of competitors takes a clear commitment to a core mission and values, and consistent messaging with a defined target audience. Retailers and customers look for brands that are sincere, consistent and original.

Ecommerce Packaging in the Digital Age

| Tiffani Burt

With the opportunity for so much online revenue at stake, it’s critical to delight consumers with optimized ecommerce packaging that delivers products without damage. Packaging enhancements need to go beyond functionality, using materials that can be reused or recycled. This is good for the business and the environment, and increasingly attractive to consumers.

Back-to-School: Omnichannel Experiences Help You Ace It

| Steve Sivitter

Because omnichannel consumer experiences drive back-to-school shopping, brands must champion consistency across all retailers carrying their products. The effort pays off, however, increasing the likelihood that consumers will trust your brand. Focus on an omnichannel strategy that delivers a consistent customer experience, anticipates customer needs and addresses concerns.

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