SKUx Creates Digital Currency to Battle Coupon Fraud

| Mike O'Brien

Fintech startup SKUx is looking to create a new category of digital payment to address rampant fraud in online coupons, offers and promotions by using a distributed public ledger system to create serialized, one-time payments that can be tracked and traced.

Omnichannel Holidays: Not Optional for Retailers

| Sharon Gee

Uncertainty around holiday store shopping makes an omnichannel strategy more critical than ever. Retailers need to figure out where to sell, both geographically and through which channels. Based on these imperatives, here are four strategies critical to launching a successful omnichannel campaign this holiday season.

Livestreaming Shopping: The New Virtual Mall?

| Mike O'Brien

The last 18 months of lockdowns and restrictions have made it hard for consumers to shop at stores, eliminating the pleasure of leisurely, impulse buying, seeing a product or speaking with an associate. The answer to this problem may be livestreaming shopping. Is it the mall of the future? We talk to Jared Blank of VTEX to learn more.