A Day in the Life of Touch of Class
A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:
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Matrix Reloaded
Direct-to-customer catalog management software saw a number of changes during the past year. Computer Solutions and Best Software collaborated on extending
Closer Look: WiseGuys Marketing Software
When it comes to database marketing, the typical catalog company, regardless of size, talks the talk but fails to walk the walk. Oh sure, most catalogers
Can’t Touch This!
The patient, Mr. O.F., complained again today about a recurring dream. He says he dreamed once more that he was a boy. In the dream, he goes down into
Creating a Dream Team
Eighteen years after founding Firefighters Bookstore, Peggy Glenn says she finally has her dream team of employees. It was getting people to buy in, to
Running on Empty
Although the slight improvement in the U.S. economy should translate into an upturn in the market for warehouse/distribution space, warehousing and DC
new catalogs
Giggles & Gizmos After a test mailing in October 2002, educational toy cataloger Young Explorers rolled out a spin-off catalog, Giggles & Gizmos, in fall
The NEED for SPEED
NEED SOME EXTRA MONEY THIS YEAR? Take a look in your warehouse. See those pallets in the racks? What about all the cases on those shelves? What you are
Multichannel Prospecting for B-to-B
For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100
Dishing in the Desert
In January, Catalog Age fled the freezing temperatures of the Northeast for the warm sunshine of Phoenix to speak with local catalog executives about