Walmart Marketplace: How Your Brand Can Win

| Nathan Rigby

A new marketplace creates opportunity, and you should develop a specific strategy for the Walmart marketplace. You should also measure the success of each campaign to determine what elements need optimization and the most effective ways to reach customers. Here are 3 ways to strategize for sales on Walmart.com.

Amazon Associates: Are The 2021 Commissions Worth It?

| Alexy Sysov

The Amazon Associates program has created passive income streams for bloggers, YouTubers, influencers and other social media marketers. But it took a big hit when Amazon changed the payout rates last year. Is it still worth it? First, you need to learn how the program works, to understand what the changing rates are all about.

Hits of the Week 8-9-21

| David Hurwitz

week of 8/9/21 Back-to-School Booms, Faces Supply Challenges While record spending is anticipated for back-to-school season this year, consumers may experience shortages in certain areas due to high demand, reduced … Continue Reading →

Large Brands Going DTC, But Hurdles Remain

| Jimmy Duvall

On the surface DTC seems like a no-brainer: Cut out the middleman, increase margins, gain customer insights in an increasingly crowded retail marketplace. However, this pivot will still be difficult for larger brands. Let’s take a look at some of the roadblocks and lessons retailers can learn from those who have been successful. 

Valuing and Selling Your Ecommerce Business

| Mark Goldfinger

Ecommerce has turned so mainstream that buyers are lining up to purchase them. So how to determine the value of yours? This is essential for getting to a sale but can also inform all kinds of decisions, from business expansion to estate management. Here are a few useful tools to determine how to best value your ecommerce business.

O+F Advisor 8/4/21

| David Hurwitz

week of 8/4/21 Curbside Pickup Goes Mall-Wide This Holiday Season While Happy Returns has solved for the efficient consolidation of ecommerce returns at its growing network of mall-based returns bars, … Continue Reading →