Data Tech: The Case for Database Marketing

| Ernie Schell

One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database

Go With the Flow

| Ron Hounsell

When I ask the question about improving product flow, my mind immediately breaks the matter into three parts (acquisition, storage and handling, and disposition),

Storehouse: How Sweet It Is

| MCM staff

GOURMET GOODNESS is only one ingredient in The Christie Cookie Company’s recipe for success. Equally important is how the Nashville, TN-based manufacturer

At Deadline

| MCM staff

PENNEY ANNOUNCES MAJOR CATALOG CUT-BACKS General merchandise cataloger/retailer J.C. Penney on Jan. 10 announced that it will close its Atlanta fulfillment

Warehouse Management Sidebar: Smooth Operator

| Barbara Arnn

Perfect product flow may be only a theory, but some companies come enviably closer to its practice than others. Third-party logistics provider Automated

Potpourri consolidates facilities

| Patricia Odell

(Direct Newsline) Multititle mailer Potpourri Holdings plans to consolidate its Medfield, MA, facility with two others in that state. About eight employees

J.C. Penney steps up catalog cutbacks

| Paul Miller

General merchandise cataloger/retailer J.C. Penney on Jan. 10 announced that it will close its Atlanta fulfillment center as well as its Atlanta and Lenexa,

Natural Solution’s Dream Schemes

| Ernie Schell

ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company