Good Move
EVERY NOW AND THEN something goes really right, as it did recently when a client of ours performed a highly successful move of its distribution operation.
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Here, There, and Everywhere
When seeking ways to increase sales and their companies’ long-term prospects, few catalogers consider expanding into an overseas market. And it’s true
Opinion & Response
Frodo Doesn’t Really Live, You Know Tying in with the release of the second film in the Lord of the Rings trilogy, the holiday catalog from collectibles
Whole Nine Yards
FANBUZZ INC. WORKS HARD for its money. No mere fulfillment house, the company provides a range of turnkey solutions that cover everything from scoop to
Mixed Outlook for the New Year
Operations executives should expect both good and bad news in 2003, with some tough issues seemingly resolved, new challenges appearing, and the ever-present
Tour de Force
Whether your taste runs to scarves based on Frank Lloyd Wright’s designs or to Peter Hewitt’s ribbon vases, chances are you’ll find just what you’re looking
Ho, Ho, Ho!
Santa’s not the only one making a list of who’s naughty and who’s nice. While trying to complete my holiday shopping without stepping foot in a store,
Two by Two
One company designs and manufactures auto parts. Two more are in the book business. A third and a fourth sell off others’ excess inventory. What they
Critical Issues Roundtable: Not Sleepless in Seattle
It’s a scary world out there for catalogers. In addition to the economic doldrums with which all marketers have to contend, mailers have to worry about
Keeping Content in Context
First-time visitors to the Website of teen apparel cataloger Alloy can be forgiven for confusing it with sites for magazines such as Seventeen and Elle