BigCommerce Acquires Feedonomics

| Mike O'Brien

BigCommerce added a significant piece to its arsenal by acquiring the assets of feed management tool provider Feedonomics for $145M as it does battle with Shopify to be a platform of choice for everything from SMB, mid-market and enterprises. Observers said it brings BigCommerce closer but Shopify is still in a runaway lead.

The Future of Ecommerce Personalization is Context-Based

| Ofer Fryman

The traditional approach to personalized product recommendations will almost certainly miss the mark for customers and deliver weak business results. The true measure of effective personalization will be your ability to understand someone’s current contexts, and deliver exactly what they’re looking for in the moment of need.

Quotient Survey Reveals 84% of Dog and Cat Owners (18+) Believe Pet Food Will Be the Biggest Cost of Ownership Over the Next Year, Some Will Even Cook for Their Furry Friends

| Press Release

Pandemic pet adoptions provide a tail-wagging opportunity for retailers and brands long term MOUNTAIN VIEW, CA, July 27, 2021 – Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today released findings around the pet adoption boom fueled … Continue Reading →

4 Costly Mobile Marketing Strategy Mistakes Retailers Make

| Molly McFarland

Challenges around mobile marketing can be overwhelming at times, especially when it comes to making the right call on where and when to spend marketing dollars effectively. That’s why it’s key to understand the four common mistakes many retailers make with their mobile marketing strategy, and how they can be remedied.