Small Catalogs Forum: Expanding Your Product Niche
Just because you cater to a well-defined niche doesn’t mean you have to limit your merchandise offering. In fact, many say that one of the best ways to
Just because you cater to a well-defined niche doesn’t mean you have to limit your merchandise offering. In fact, many say that one of the best ways to
Federated Department Stores’ decision to rid itself of its Fingerhut subsidiary didn’t surprise most industry observers. After all, Federated had been
Novato, CA-based garden products cataloger/ retailer Smith & Hawken hired Lisa Bayne as senior vice president of marketing. Most recently, Bayne was senior
In the past seven years, the U.S. Army has cut average domestic delivery times from 15-20 days to six, slashed order and ship times for repair parts by
Even before the current economic slowdown, outdoor sports apparel marketer Jagged Edge Mountain Gear was finding the going rough. Response to the $3.2
Multichannel marketing is hot these days, but few systems vendors make the required commitment to enable retail, Internet, and catalog sales equally.
In our occasional series The Smart Warehouse, Steve Harris, senior vice president of Middlebury, VT-based site design consultancy Bread Loaf Corp. answers
It may be a clich to say that business savvy lies in managing people, processes, and technology properly, but it’s still remarkable that some companies
From an operations and management perspective, recent events have driven home the importance of being prepared in the event of an emergency. When something
We know that some people try to make money out of everything. Given half a chance, they would sell their own families down the river if they thought they