Beauty Brands: Personalization Equals Loyalty

| Robin Trickett

How can beauty retailers capitalize on the upswing in loyalty trends, and ensure customers who have adopted ecommerce for the long haul stay loyal? There are a number of personalization best practices to leverage, starting with the first visit, leading to the second purchase, then forging and strengthening a 1:1 loyal relationship. 

MCM Ecommerce & Marketing 6/30/21

| David Hurwitz

week of 6/30/21 3 Years After Wayfair Decision, Issues Continue In our latest MCM CommerceChat podcast, Liz Armbruester of Avalara, and Kevin Permenter of IDC provide an update on the … Continue Reading →