People News

| MCM staff

Newark, OH-based golf products manufacturer/distributor GolfWorks has hired Al Bessin and Mark McCormick as co-CEOs. Bessin and McCormick had worked together

Four Walls, No Windows

| MCM staff

This morning’s fluffy white clouds have turned into a full-scale thunderstorm, but it’s only when you walk out the door that you remember your umbrella

Miles Kimball Suspends Exposures Homes

| Paul Miller

Realizing just how different the furniture business is from the novelties, stationery, and picture-frame businesses, multititle mailer Miles Kimball is

direct marketing salaries

| MCM staff

Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a

Catalog Analysis: Manage That Inventory!

| Jack Schmid

Every catalog business has its unique inventory challenges. Apparel catalogs can expect high returns and cancellations often 25%-30% of sales and typically

Operations and Management: Hitting the Roof

| MCM staff

In this occasional series, Steve Harris, senior vice president of Middlebury, VT-based warehouse design consultancy Bread Loaf Corp., answers questions

Drs. Foster and Smith Acquires Pet Warehouse

| Moira Cotlier

Rhinelander, WI–The economy may have gone to the dogs for some marketers, but pet supplies cataloger Drs. Foster and Smith has grown its business 20%

California Extends Its Internet Tax Moratorium

| Paul Alberta

Sacramento, CA–California Gov. Gray Davis earlier this week signed a bill into law extending his state’s moratorium on new Internet taxes by more than