Electronic Catalog: The Key to Kiosks
The goal of in-store kiosks seems simple enough: Provide customers with access to the company’s Website to offer a value-added service and an increased
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LINE TAMING
It is essential to train staff consistently so that everyone gets the same message and performs each function exactly the same way Staff members conducting
MicroWarehouse to Fold Inmac Title
Norwalk, CT
MicroWarehouse to Fold Inmac Title
Norwalk, CT
Operations & Management: Surviving a Systems Change
Antique Hardware, a $3 million home restoration products cataloger, recently spent $50,000 on catalog management software, only to find out that the package
Room to Improve
It’s all too easy for a cataloger to become complacent when it comes to operations and fulfillment, adopting the attitude If it ain’t broke, don’t fix
Multichannel Challenges: Caswell-Massey
Who says you can’t teach an old dog new tricks? Certainly not $20 million Edison, NJ-based high-end toiletries marketer Caswell-Massey. The company’s
Eye on B-to-B: Promoting Your Unique Selling Proposition
Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,
CATALOG AGE Benchmark 2001 on Operations
Catalogers often talk about the importance of giving customers the convenience of shopping from a variety of channels. But with the emphasis on multichannel
For Brookstone, an EAI System Is Hard to Find
One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has