Gearing up for hurricane season
Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999’s Hurricane Floyd are battening down the
Search Results for warehouse
Liz Lange: multichannel maternity marketer
In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.Lange
OPERATIONS: Major expansion for VT Country Store
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
The start of start-ups
This month’s questionHow did you get the idea to start your catalog, and what were your first steps?A good idea for a business can come from anywhere.
GETTING PERSONAL…with Terry Jukes
Q: What was your first job out of college?A: I was a management trainee at Hertz Corp. and spent my first day on the job washing cars. Fresh from grad
YOUR NEW MANAGEMENT STRUCTURE
The e-commerce revolution is rapidly changing the structural dynamics of direct marketing managementThe e-commerce explosion over the past five years
YOUR NEW CUSTOMER
Are multichannel customers different from print catalog customers?The answer is no – and yesWhen it comes to defining the “new” customer, it’s important
YOUR NEW TECHNOLOGY
Your new business requires more sophisticated technology to connect print, online, and retail worldsSaying that technology drives catalog marketing is
CUSTOMER SERVICE: Is service suffering?
The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.
About us
Best known for selling low- and moderate-priced apparel and housewares to men and women over the age of 50, Warren, PA-based Blair Corp. wants to prove