WAREHOUSE ISSUES: Fulfilling your space needs
Options for dealing with a shrinking warehouseA growing catalog business with more than $3 million in annual sales, Old Saybrook, CT-based rock ‘n’ roll
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Before you MOVE
Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-
CUSTOMER RELATIONSHIP MARKETING: Building strong relationships
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
THE CATALOG AGE 100
Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it’s no surprise that they’re key to
Your catalogs are doomed!
Yes, your catalogs are doomed – and so are most of mine. They just won’t work in the future. In fact, mail order catalogs as we know them today won’t
Get thee to…forklift school? OSHA now requires training for equipment operators
A new federal safety law means more schooling for your forklift operators. The Occupational Safety and Health Administration (OSHA) requires workers operating
FULFILLMENT: Building back-end.com
Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without
PARCEL DELIVERY: Know your consolidator
Implemented in January, the U.S. Postal Service’s worksharing discounts for parcels drop-shipped into the nation’s 33,000 local post offices – destination
TARGET MARKETING: Expanding your universe
In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting
Picking up the pace
Getting orders out the door faster is a primary goal of many catalog operations. Streamlining your order picking process can help you achieve that goal.According