Better ways to pack it in
If you haven’t examined your packing processes in the past few years, chances are your methodologies could use some improvement. Below, a few packing
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Evolution of a brand
It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to
The 10 BEST Internet Marketing Concepts
As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),
Fire rips through Christmas supplies mailer
Kelco Industries, a $5.5 million manufacturer/cataloger of Christmas goods, suffered up to $2.3 million in damages following a fire that ripped through
The 10 BEST Operations Innovations
Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through
Next up for J. Jill: retail
Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer
INTERNET AS SAVIOR?
For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.
The 10 BEST Catalog Copy Headlines
As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe
The 10 BEST Cost-Cutting Ideas of All Time
In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off
The 10 BEST Catalog Benchmarks
Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all