Operations BENCHMARK’99
Welcome to the 1999 Catalog Age Benchmark Report on Operations, the third in a series of exclusive surveys produced this year by the staff of Catalog
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Transcat
Some catalogers worry that their Websites will cannibalize their mainstay business. Business-to-business mailer Transcat is hoping that its site will
Planning ahead
Carrie Van Dyck is co-owner of Herb Farm, a Fall City, WA-based catalog of herbs and related products. Annual sales, $2 million; annual circulation, 270,000.We
Fine-tuning fulfillment
Unlike their consumer brethren, which typically offer fewer products, many business-to-business mailers stock and sell tens of thousands of SKUs. Moreover,
Coldwater Cools Off
For three years, apparel and gifts cataloger Coldwater Creek was hot. Sales grew an average of 60% a year, from $76 million in 1995 to $247 million for
CONDUCTING A CATALOG OPERATIONS AUDIT
Promises, promises: All catalogs make them, but the best actually deliver both the goods and the service. Any catalog operations manager can tell you
The missing link?
Although most catalogers on the Internet claim to be transactional, several industry professionals believe that more than 90% of Internet marketers do
Cover
J. CREW TO PHASE OUT CLIFFORD & WILLS Having failed to find a buyer for its 74 million Clifford & Wills women’s apparel catalog, cataloger/retailer J.
Trolling for customers
Bill Guyre is vice president of the not-for-profit, New York-based Lighthouse Catalog, which sells specialized products for people with impaired vision.
Sweetening the deal
Offering incentives such as discounts, free shipping, and gifts with purchases has been part of catalog marketing for decades. And now that the Internet