Overseas Success Stories
Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made
Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made
Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing
Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business
When the new postal rates went into effect on Jan. 10, the U.S. Postal Service also introduced a discount that encourages “zone-skipping”-drop-shipping
Smaller catalogers may not think they have the money or the space to invest in a warehouse forklift, but several new compact forklift trucks have recently
No matter how prescient the merchandiser, every cataloger at some point ends up with overstock. While there are a range of liquidation options, including
Just four years ago, the CML Group’s empire included cataloger/retailers The Nature Co., Smith & Hawken, and NordicTrack. But on Dec. 17, the Acton, MA-based
You need a stapler. So you surf to the Office Depot Website and find that the stapler you want costs $13.49…if you live in Stamford, CT. If you’re in
When Paula Jagemann came up nearly empty after searching the Internet last year for office supplies, she decided to start an online office products catalog