Overseas Success Stories

| Mike McKenna

Among the U.S. catalogs mailing overseas, consumer books command most of the media attention. Yet it’s the business-to-business mailers that have made

Here, or over there?

| Mark Del Franco

Many U.S. catalogers have realized that there’s money to be made selling overseas (31% of the participants in Catalog Age’s 1999 Benchmark Report on Marketing

B-to-B spending spree

| MCM staff

Catalogers completed 28 transactions during the fourth quarter of 1998, compared to 29 deals the previous fourth quarter. But whereas business-to-business

A Cheaper Choice?

| Paul Miller

When the new postal rates went into effect on Jan. 10, the U.S. Postal Service also introduced a discount that encourages “zone-skipping”-drop-shipping

Low-cost forks

| Mark Del Franco

Smaller catalogers may not think they have the money or the space to invest in a warehouse forklift, but several new compact forklift trucks have recently

‘Jobbers’ sweep out overstocks

| Mark Del Franco

No matter how prescient the merchandiser, every cataloger at some point ends up with overstock. While there are a range of liquidation options, including

The sun sets on the CML Group

| Shannon Oberndorf

Just four years ago, the CML Group’s empire included cataloger/retailers The Nature Co., Smith & Hawken, and NordicTrack. But on Dec. 17, the Acton, MA-based

The price is right. . . or is it?

| Moira Pascale

You need a stapler. So you surf to the Office Depot Website and find that the stapler you want costs $13.49…if you live in Stamford, CT. If you’re in

Online Office Supplies.com

| Moira Pascale

When Paula Jagemann came up nearly empty after searching the Internet last year for office supplies, she decided to start an online office products catalog