Reaching into retail
Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s
Search Results for warehouse
At deadline
FINGERHUT CONTINUES ITS SPENDING SPREE In one week, general merchandise cataloger Fingerhut Cos. acquired a $100 million-plus cataloger and equity interests
A fulfilling opportunity
As the Internet becomes an increasingly viable sales channel, catalogers such as Fingerhut, Hanover Direct, and Stark Bros. have begun providing back-end
Five service superstars
As the business-to-business direct marketing arena becomes increasingly competitive, and more large companies-such as the office superstores and major
After the marriage: moving in
As in other industries, consolidations and mergers are sweeping through the catalog business. But only after the courtship, when it’s time to integrate
Customer’s wish is Xtras’ command
A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding
Blair’s new process
Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once
A license to profit
The Microsofts, Lotuses, Adobes, and other heavy hitters of the estimated $5.6 billion software industry don’t want you to sell software to business customers
Perish the thought…
During the holiday season, even apparel and hard goods catalogers add food baskets and fruitcakes to their product lines, to capitalize on the season
Revenue rising yet again: Business-to-business
Once again, most of the publicly traded business-to-business mailers tracked by Catalog Age boasted strong profits for the second quarter. But half of