Will success spoil your call center?
Your last two seasons have come in over projection. Unfortunately, the good-natured, “all hands on deck” excitement that has sustained you and the entire
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Growing pains
It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in
A French catalog connection
How to build an international infrastructure is one of the most daunting-not to mention expensive-considerations for any cataloger contemplating mailing
First in phone service
Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”
When renting makes sense
As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious
At Deadline
FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
Genesis strikes again
Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from
Brylane
Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane
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FINGERHUT TO BUY ARIZONA MAIL ORDER, LAUNCHES YOUTH CATALOG Fingerhut, whose $1.5 billion catalog business sells predominately electronics, housewares,
BRAGGING RIGHTS
Catalog Age’s exclusive ranking of 1997’s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth