Customer Surveys, Step by Step

| Penny Reynolds

A systematic surveying process will help you better understand customer perceptions of your contact center

THE NEW SCHOOL

| Debra Ellis

Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers

back word

| MCM staff

Frederick’s Von Teeses customers with cover girl For the first time in its 60-year history, Frederick’s of Hollywood features a celebrity on its catalog

Up in smoke

| MCM staff

We all know that smoking is bad for us, and that not only should we quit, we should discourage others namely kids from trying cigarettes. To help people

Data? B-to-B Mailers Have It

| MCM staff

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.

The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.

Data? They’ve Got It

| MCM staff

When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.

Are You A Hybrid? Check Your Database

| MCM staff

Think you know who you’re selling to? Check out your customer database. You may sell a consumer product, but may have a lot of business buyers. Find out if you’re a hybrid seller, and how you can adapt your contact strategies.

A SLOW START

| MCM staff

Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat