The pandemic has accelerated customer experience and convenience trends that were previously gaining momentum. Now, some of those trends have become essential for businesses to offer safe shopping experiences. To know which ones are worth investing in, recognize which are fads and which will prevail long past next year.
Chicago, IL, Dec. 22, 2020 — Media planning and buying platform SRDS (srds.com) has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance … Continue Reading →
You may have read somewhere that 2020 was an extremely disruptive year in every aspect of the retail industry. Ecommerce, already on a rapid trajectory, took off into the stratosphere as consumer flocked online. To take a look into what we can expect in 2021, four experts offer their views and some bold predictions.
More than 140% YoY increase in new customers and transaction volume fuel company growth and strengthen leadership position SAN DIEGO, Dec. 17, 2020 (GLOBE NEWSWIRE) — Ecwid, a leading global … Continue Reading →
First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing San Francisco and London, Dec. 17, 2020 – Kenshoo, a global … Continue Reading →
MIAMI, FL, Dec. 17, 2020 — ClearSale (https://www.clear.sale), the global leader in ecommerce fraud prevention, announced today that it’s been recognized by software review authority G2 with top ratings for … Continue Reading →
TV has the reputation of being a highly untargeted, legacy media platform that is expensive, largely unmeasured and sometimes a vanity purchase by CMOs who want to see their brand’s name on the big screen. But TV can not only improve brand awareness, authority and recognition, but help lower CAC and improve ROAS.
The investment accelerates Syndigo’s global growth and service offerings, ushering in the future of unified commerce software Chicago, Dec. 16, 2020 — Syndigo, a leading provider of a software-as-a-service platform for product … Continue Reading →
Live chat is one way to directly connect with your customers during the shopping journey. However, the experience can vary dramatically from a wow to frustration, and everything in between. Here are some tips for creating best-of-breed live chat experiences to maximize conversions, average order value and CSAT.
This holiday season, we may see pent-up demand from earlier in the year channeled into even more ecommerce purchases and larger order values. Luxury retailers can take a few steps now to make sure they’re positioned to meet this demand.