There is a customer-power revolution taking place. The pervasive use of the Internet has created a smarter, more buying-savvy customer. For example, J. D. Power reports that 70% of automobile buyers enter the dealer showroom already armed with specifications, invoice prices, and information on dealer margins and promotions. Travelers can go to the Web for travel deals from Expedia, Orbitz, and Travelocity, competing directly with the traditional travel agents and providers. Even healthcare information has resulted in better informed patients asking their physicians for specific treatments and prescriptions.