Creativity Comes Alive

| Andrea Syverson

The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself

a new look at THE TOP 20 Contact Center Metrics

| Penny Reynolds

The evolution of a simple call center into a multichannel contact center doesn’t happen overnight. You may need to add or upgrade technologies, and certainly

Waking the dormant

| Tim Parry

Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers

New life for Lillian

| Jim Tierney

In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his

A hopeful holiday

| MCM staff

Going into the holiday 2006 season, it’s not the most optimistic of times. Consumers are weary of the Iraq war, leery of another rise in energy costs,

Timberland to Launch Catalog in November

| Heather Retzlaff

After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.

Shiny New Penney

| Tim Parry

Five years ago J.C. Penney was a stodgy, tired department store chain that also had a Website and mailed a general merchandise big book catalog. Fast-forward

back word

| MCM staff

S&S celebrates centennial Another month, another catalog anniversary. But this is a big one: Colchester, CT-based arts, crafts, and physical education

21st ANNUAL MULTICHANNEL MERCHANT AWARDS

| MCM staff

We’ve said it before, but it bears repeating: The Annual Multichannel Merchant Awards aren’t a beauty contest. That’s as true this year as it has been