If you’re using your ERP or eCommerce platform as your OMS, it may be costing you added expense and lost revenue in the long-run

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Research shows that consumers are becoming more channel agnostic. Whether they are browsing a brick-and-mortar store, shopping on a social platform with a smart phone, or buying online and picking up in the store, they are expecting a unified brand experience. If you’re trying to fulfill these channels using your ERP, it may create a bad customer experience.

CPG Brands: Product Data Drives Omnichannel Growth

| Jill Mueller

Channel expansion can quickly lead to customer disappointment, poor reviews and high returns if incomplete and/or inaccurate information floods the market. For channel expansion to be successful, CPG brands need to put product data at the center of their omnichannel strategy to drive revenue growth and customer engagement.