Microbrowsers and “Dark Social” and the Implications for Brand Marketers

| Mike O'Brien

Understanding microbrowser traffic and its relationship to social can help correlate where conversions are really coming from, enabling marketing spend to be adjusted accordingly for better ROI. Jason Khoury, head of corporate marketing at Cloudinary, talks about how brands can tap the power of microbrowser traffic.

Wix Takes Aim at Shopify with Enhanced Ecommerce Solution

| Mike O'Brien

Website design and builder firm Wix has enhanced its ecommerce solution by adding a number of capabilities, taking aim at market leader Shopify by giving SMBs an entire raft of tools to set up and run their e-shop without breaking the bank. Wix said the COVID-driven explosion in ecommerce accelerated its development plans.

Wix Launches Extended eCommerce Solution

| Press Release

Comprehensive eCommerce capabilities offer merchants unprecedented access to advanced online business and retail tools and integrated payment solutions  New York, June 30, 2020 –  Wix.com, Ltd. (Nasdaq: WIX), the leader … Continue Reading →