Circulation Rebound
For catalogers, back to school translated to back in mailboxes. This past August, Catalog Tracker, a service of Greenwich, CT-based list services firm
Search Results for back to school
Fashion Sense
WE ADMIT IT: The Web site of eFashion Solutions LLC may look a little too pretty for hard-core techies. Once you download the required Macromedia Flash
Financial Reports: Office Depot, CDW
Delray Beach, FL-based Office Depot, which mails the Viking Office Products family of catalogs, reported slightly higher sales but lower earnings
Cautious Optimism
For most of us, back to school evokes memories of blackboards, football games, and fresh, pristine notebooks. For consumer marketers, it also heralds
Mystery Service
Many multichannel retailers continue to miss opportunities to woo customers. The Chicago-based e-tailing group’s 2004 back-to-school Mystery Shopping
In-Store Pickups: Great Idea, Weak Execution
The E-tailing Group
B-to-B School Supply Sales Make the Grade
School is back in session, and the business-to-business catalogers that target the education market are now reviewing their report cards as far as sales
19 ANNUAL Catalog Awards
GOING FOR THE GOLD There’s always excitement in the air during an Olympic year, but at Catalog Age we have an Olympics of sorts every year: the Annual
Copy in the 2004 Annual Catalog
Why am I doing this? The catalogs on whose copy I’m commenting all are top of the heap, the 2004 winners of Catalog Age’s Annual Catalog Awards. In fact,
Selecting Order Management Systems
There’s something about software that turns the sanity switch to in the minds of many otherwise sensible individuals. People who would never presume to