Dishing in the Desert
In January, Catalog Age fled the freezing temperatures of the Northeast for the warm sunshine of Phoenix to speak with local catalog executives about
Search Results for back to school
Olympics and Elections
Conventional wisdom and anecdotal evidence indicate that catalog response and sales decline during the two weeks of the Olympic Games and for the week
Production Page: Better Color Management
For catalog production managers, color can be a four-letter word. In some product lines in particular apparel, home decor, food inaccurate color reproduction
Consumer Roundtable: Going to the Source
After conducting numerous roundtable discussions with catalog executives nationwide, Catalog Age decided it was time to go directly to the source: the
New Catalogs
Early Childhood Manufacturers’ Direct Monterey, CA-based Early Childhood Manufacturers’ Direct (ECMD), a Web-only marketer for the past eight years, is
Chapter 6: Training Curriculum
In their book Customer Service and Human Experience, Drs. D’Ausilio and Anton, who believe that core competencies should be customized for each client,
California Crackdown
If you’ve ever sent a marketing e-mail to someone who did not specifically request it from you, you’re a spammer in the eyes of a new California law.
The Ruby Slippers of Search
If consumers find e-commerce appealing because it helps them find and buy products easier and in less time, then your Website is no longer the shortest
Bulls and Bears: More Downs Than Ups in September
Ticker symbol Company Price as of 9/30/03 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital DIRECT TO
Financial Reports: Penney, Systemax, and More
Eckerd Drags on Penney