Testing, Testing 1,2,3
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales
Led by firm back-to-school sales, the publicly traded marketers tracked by CATALOG AGE ended September and entered the all-important fourth quarter on
Fueled by pent-up demand for apparel, more seasonable weather, and a solid back-to-school season, retail sales rose 5.8% during the third quarter, according
Before sending their children back to school, consumers raided catalogs, Websites, and stores with renewed enthusiasm. The National Retail Federation
Gather production professionals from more than a half-dozen catalogers into one room, and what do you get? A conversation, peppered with an array of acronyms,
As industry vet Don Libey reiterates in his article on prospecting this issue (page 29), catalogers don’t compete only against other direct marketers
Burlington, VT–Lauren Freedman, president of Chicago-based Website consultancy The E-tailing Group, has a simple definition for a successful Website:
In its latest Mystery Shopping Study, conducted to coincide with the back-to-school selling period, Chicago-based e-commerce consultancy The E-tailing
Spurred by a robust back-to-school season, overall retail sales jumped 5.1% in August compared with August 2002, according to a National Retail Federation
If August sales are any indication, most of the publicly traded mailers tracked by CATALOG AGE are in for a strong second half of the year. Total August