B-to-B Still Waiting for Its Turnaround
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
Classroom Direct’s spring/summer catalog touts free shipping on its cover, but the small print specifies it’s only for customers who place orders of $79
Delia
Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about
Perhaps the most irritating thing about people who are very good at what they do aside from how easy they make the job look is that most of the time they
Going into the spring selling season, catalogers were already contending with the lingering dismal economy and a particularly harsh winter in many parts
IT MAY SEEM IRREVERENT to buy funeral supplies over the Internet, but as the aging U.S. population gives renewed impetus to the funeral business, sending
Aesop penned, Rejoice in thy youth, but a pair of cataloger/retailers are rejoicing in the youth of consumers by launching catalogs for teens. In March,
The prospect of a war with Iraq coupled with heightened fears of terrorist attacks at home have made it tough for Americans to go about business as usual.
Given the dismal state of the U.S. economy, the timing may be right to consider marketing into Canada. Although Canada’s economy has been lagging for