MCM Week in Review (2/7/20)

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 2/7/2020 Macy’s Closing 125 Stores, Shuttering Offices in Realignment Macy’s Inc. announced plans to close 125 … Continue Reading →

O+F Advisor 2/5/20

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 2/5/2020 OnTrac Updates to Master Contractor Model in Wake of AB5 in California The effects of California’s AB5 law are … Continue Reading →

MCM Ecommerce & Marketing 2/4/20

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 2/4/2020 Dirty Lemon, Glossier, Taco Bell Top Customer Engagement Index Wellness beverage maker Dirty Lemon, beauty brand … Continue Reading →

Dirty Lemon, Glossier, Taco Bell Top Customer Engagement Index

| Douglas P. Clement

Wellness beverage maker Dirty Lemon, beauty brand Glossier and Taco Bell top the Zyper Community Index 2020, which ranks the most culturally relevant consumer brands as measured by how effectively they build online customer engagement and communities. See what tactics and tools landed them in the top spots in the index.

7 Pitfalls to Avoid in Subscription Box Fulfillment

| Nicole Lee

Order fulfillment is one of the biggest challenges for subscription box companies. Peak order processing, unpredictable growth patterns, slim profit margins and high shipping costs are just a few of the most common pain points. Want to master subscription box fulfillment? Steer clear of these 7 common pitfalls.

Pros and Cons of an Owned Ecommerce Website for Small Sellers

| Greg Chapman

Today’s small business owner can reach more customers in more ways. Between branded websites and marketplaces, the evolving nature of ecommerce means even the smallest businesses to effectively, efficiently reach a broader audience. But which makes the most sense from your business? Here are the pros and cons.

With so many cost-effective ecommerce options available to very small businesses (VSBs) with less than 50 employees, how do business owners know which channels make the most sense for their bottom line?

2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

| Greg Zakowicz

The 2019 holiday season has concluded, and once again ecommerce experienced record-breaking sales. But what made the 2019 holiday season so successful, and which trends have become the new normal? Analyzing the results does no good unless you implement the lessons learned to further your marketing program.

MCM Week in Review (1/31/20)

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 1/31/2020 Same-Day Delivery Not Seen as a Threat to USPS, Says IG in Report The Office … Continue Reading →

O+F Advisor 1/29/20

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 1/29/2020 Grocery Sector Outpaces Ecommerce in Major Warehouse Lease Deals Fueled by continued growth in e-grocery and the sector overall, … Continue Reading →

MCM Ecommerce & Marketing 1/28/20

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 1/28/2020 2019 Holiday Season Takeaways and Ecommerce Marketing Action Items The 2019 holiday season has concluded, and … Continue Reading →