How to Use Video to Increase Engagement in Email Marketing

| Greg Zakowicz

For years, marketers have said video would be the next evolution in email marketing, but challenges have held it back. Now, 98% of email clients support video, the #1 type of content to inspire consumer research, so the time is right to bring new life to your email marketing. Here’s how to incorporate video in your email marketing program.

MCM Week in Review (12/20/19)

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 12/20/2019 Multichannel Merchant Publishes MCM Top 3PL Directory for 2020 Multichannel Merchant has published its fifth … Continue Reading →

MCM Ecommerce & Marketing 12/17/19

| David Hurwitz

Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 12/17/2019 What McKinsey’s Store Can Teach Brands About Customer Data The quest for customer data is expensive … Continue Reading →

O+F Advisor 12/18/19

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 12/18/2019 Multichannel Merchant Publishes MCM Top 3PL Directory for 2020 Multichannel Merchant has published its fifth annual MCM Top 3PL listing for … Continue Reading →

MCM Week in Review (12/13/19)

| David Hurwitz

Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 12/13/2019 Amazon Enables Holiday Laggards With Last-Minute Offerings Amazon is enabling Prime customers in eligible areas … Continue Reading →

Kustomer Raises $60M in Funding Round For R&D, European Office

| Mike O'Brien

Cloud-based CRM platform startup Kustomer has raised $60 million in a round led by Coatue with participation from current investors Tiger Global Management and Battery Ventures, bringing its total haul to $173.5 million as it pursues titans Zendesk and Salesforce. The company plans to build out R&D and open its first European office.

O+F Advisor 12/11/19

| David Hurwitz

Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 12/11/2019 How JOANN Stores Upped Its Customer Service Game JOANN Stores, a specialty retailer of crafts and fabrics, has seen … Continue Reading →