Market Sector Report: Tuning in to Electronics
Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories This is the third in a series of Market Sector Reports being published
Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories This is the third in a series of Market Sector Reports being published
A former editor of the Harvard Business Review, Theodore Levitt, said, Creativity is thinking up new things. Innovation is doing new things. It’s not
SHERRY CHIGER, EDITORIAL DIRECTOR The name of the catalog escapes me it was 20 years ago, after all, back when I was in college but I’d mailed away for
For the second time this year, the U.S. Postal Service is increasing its rates. On May 8, the USPS Board of Governors (BOG) voted unanimously to raise
What could be worse than having customers fall into the Zone of Indifference? Having customers who are Defectors, or even Saboteurs. Such terminology
For 47 years, woodworking tools and hardware cataloger/retailer Rockler Cos. has focused on serving hobbyists. But over the years, the company has built
If a recession is looming, b-to-b catalogers should be ready to face it. Even though many business mailers have yet to feel the ripple-down effect of
Recipients of the Rogers Athletic catalog may think their eyes are playing tricks on them: A lenticular appliqu on the cover gives the photo a three-dimensional
How did you get into this line of work? I think it’s one of those things where you just fall into a career path. Years ago, I started working in a catalog
Swift and harsh judgments of appearances aren’t limited to high school hallways and model casting calls. The impression that your Website makes on a visitor