In the world of branding, a secret handshake represents any form of ritual, from your personal Starbucks order to the DoubleTree Hotel cookie. They’ve been a deeply rooted element of human behavior and emotional loyalty for a very long time, and can increase your perceived value and create a deeper emotional connection to your brand.
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 11/8/2019 Retailers Offer Immersive, Digital Toy Buying Experiences for the Holidays Children are making their holiday … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 11/6/2019 Amazon Counters Walmart with Free Same-Day Grocery Delivery for Prime Amazon waited an entire month to swing back at … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 11/5/2019 Don’t Be the Next Data Breach Headline This Holiday Season The holiday shopping season is practically … Continue Reading →
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 11/1/2019 Subscription Services Will Make Up 75% of DTC Brands by 2023 By 2023, 75% of … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 10/30/2019 Warehouse Giant Prologis to Acquire Rival Liberty for $12.68 Billion Warehouse and fulfillment center giant Prologis will acquire rival … Continue Reading →
Multichannel Merchant STRATEGIES & TACTICS FOR THE B2B & B2C MERCHANT week of 10/29/2019 Destination Maternity Closes 183 Stores and Files for Chapter 11 Bankruptcy Destination Maternity announced it is … Continue Reading →
As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019. Here are several steps to follow to build a successful brand for your ecommerce company.
Multichannel Merchant The News, Commentary & Events that Shaped Commerce This Week week of 10/25/2019 Struggling Hudson’s Bay Co. Going Private Hudson’s Bay Co., parent of Saks Fifth Avenue, is … Continue Reading →
Multichannel Merchant Operations & Fulfillment Strategies & Tactics week of 10/23/2019 Smaller Fulfillment Centers Seeing Greater Demand vs. Large Boxes Multiple factors are driving continued greater demand for smaller warehouse … Continue Reading →