MAILING PLANS
Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its
Search Results for back to school
MARKET SEGMENTS
Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,
fenvessy on personnel
Writing the Job Description As in most enterprises, the success of a fulfillment operation depends, in large part, on the quality of its people at all
Calyx & Corolla on the block again
Parent firm Gerald Stevens needs to raise cash In August, just fourteen months after buying Calyx & Corolla, retailer Gerald Stevens said it intends to
Deluxe assortment
How does the expansion of Internet-based sales alter the picture of payment processing?It’s a money-colored thing Remember when you were a kid and you
Just for Kids rises again
Storybook Inc., which produces the Storybook Heirlooms catalog of special-occasion apparel for girls ages five to seven, is relaunching costumes and apparel
MERCHANDISING: Fashion dressing up home
Apparel trends continue to drive home decorWhile the apparel industry has long influenced other merchandising sectors, the fashion influence is hitting
THE CATALOG AGE 100: THE HEAVY HITTERS
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies
Who’s afraid of disintermediation?
As manufacturers found success selling directly to the end user via the Internet, a general “aha” reverberated throughout the business community. Why
BUSINESS-TO-BUSINESS: Outbound efforts pay off
Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field